The American Marketing Association has defined _____ as the marketing activities,other than personal selling,advertising,and publicity,that stimulate consumer purchasing and dealer effectiveness.

Question

Quizplus · Accepted Answer

The definition provided describes sales promotion, which is a type of marketing activity that involves short-term tactics aimed at stimulating consumer purchasing and dealer effectiveness. Cooperative advertising involves partnering with resellers or other organizations to share the cost of advertising, public relations involves managing an organization's reputation and relationships with stakeholders, and brand extension involves expanding a brand into new product categories. None of these fully match the definition provided in the question.

The American Marketing Association Has Defined _____ as the Marketing