The maturity phase of an industry's life cycle is often depicted as one of volatility characterized by changes in the market shares of leading competitors and unsteady prices.

Question

Quizplus · Accepted Answer

The maturity phase of an industry's life cycle is typically characterized by stable or declining growth, consolidation, and less volatility, with firms focusing on differentiation and efficiency as the market becomes saturated.

The Maturity Phase of an Industry's Life Cycle Is Often