The growing popularity of the internet has facilitated the ability of firms to tailor different levels of service and benefits to different customers based on each person's potential to produce a profit.

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This statement is true. With the help of data analytics, firms can identify customers who are likely to be more profitable and offer them different levels of services or benefits, while providing a standard level of service to less profitable customers. This strategy is commonly known as customer segmentation and is widely used in marketing. The internet has made it easier for firms to collect data on customers, analyze it, and offer personalized services, which would not be possible with traditional marketing channels.

The Growing Popularity of the Internet Has Facilitated the Ability