It is easy for a single business with sufficient resources to pursue both low-cost and differentiation strategies at the same time.
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Q1: As a market matures,total volume stabilizes;replacement purchases
Q3: The maturity stage is characterized by an
Q4: The choice between a differentiation and a
Q5: Analyzers and defenders can attempt to sustain
Q6: Businesses taking the low-cost approach offer the
Q7: The quality dimension of serviceability refers to
Q8: Empathy is a crucial dimension of service
Q9: When consumers make unrealistic expectations due to
Q10: Defenders in mature industries focus on product
Q11: The growing popularity of the internet has
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