Omnibus Inc.is a library well-known for its rare and wonderful collection of books.Initially it had very few members,as many people had trouble reaching the store and it had only one branch.Hence,the library hired a bus and now it travels to different towns every weekend and satisfies the needs of various book lovers.This method of increasing members is a way of implementing the _____ strategy.

Question

Quizplus · Accepted Answer

The strategy used by Omnibus Inc. to increase its members by hiring a bus and traveling to different towns every weekend indicates market expansion, i.e., reaching out to new markets or areas to increase the customer base. Therefore, option C, market expansion, is the best choice. The other options, increased penetration, profitable survivor, and extended use, do not accurately represent the strategy used in this scenario.