The action plan in an annual marketing plan summarizes relevant background information on the market,competition and the macroenvironment,and trends therein,including size and growth rates for the overall market and key segments.

Question

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The action plan in an annual marketing plan typically outlines the specific steps, initiatives, and tactics the company will use to achieve its marketing objectives, rather than summarizing background information on the market, competition, and macroenvironment.

The Action Plan in an Annual Marketing Plan Summarizes Relevant