Marketing strategy summarizes the overall strategic approach that will be used to meet the plan's objectives.

Question

Quizplus · Accepted Answer

This statement is true. The marketing strategy is a critical component of the overall marketing plan, outlining the approach and tactics that will be used to achieve the desired objectives. It takes into account factors such as target audience, competition, product positioning, pricing, promotion, and distribution channels. The marketing strategy should be aligned with the overall business strategy and provide a roadmap for achieving the desired results.

Marketing Strategy Summarizes the Overall Strategic Approach That Will Be