The _____ is the most crucial part of the annual marketing plan for ensuring proper execution and spell out specific steps necessary to implement the strategy for the product are listed.
A)marketing strategy
B)contingency plan
C)action plan
D)performance review

Question

Quizplus · Accepted Answer

The action plan is the most crucial part of the annual marketing plan for ensuring proper execution as it spells out specific steps necessary to implement the strategy for the product. The marketing strategy is the overall plan for achieving the marketing objectives, while a contingency plan is a backup plan in case the original plan fails. The performance review is an evaluation of the effectiveness of the marketing plan after it has been implemented.

The _____ Is the Most Crucial Part of the Annual