Which of the following sections in a marketing plan identifies and describes the product's major rivals in terms of their size,market share,product quality,marketing strategies,and other relevant factors?
A)Past product performance
B)Market situation
C)Competitive situation
D)Macroenvironmental situation

Question

Quizplus · Accepted Answer

The Competitive Situation section of a marketing plan is devoted to identifying and describing the product's major rivals in terms of their size, market share, product quality, marketing strategies, and other relevant factors. The other sections listed focus on different aspects of the marketing plan: Past Product Performance looks at how the product has performed in the past, Market Situation examines the overall market and its trends, and Macroenvironmental Situation analyzes broader economic, social, and political factors that could impact the success of the product.

Which of the Following Sections in a Marketing Plan Identifies