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Marketing Research Global
Quiz 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
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Question 41
Multiple Choice
The most common measures of variability are the ________ and ________.
Question 42
Multiple Choice
If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?
Question 43
Multiple Choice
A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is called the ________.
Question 44
Multiple Choice
Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?
Question 45
Multiple Choice
The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.
Question 46
Multiple Choice
The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.
Question 47
True/False
The chi-square statistic can be estimated on counts of data or on percentages.
Question 48
Multiple Choice
The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.
Question 49
Multiple Choice
A frequency distribution ________.
Question 50
Multiple Choice
According to the text, which of the following represents the highest peak of the distribution?
Question 51
True/False
When using the chi-square statistic in cross-tabulation, the null hypothesis (H₀)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.