The major purposes of the approach are to:
A)make social contact and build desire for your product.
B)build rapport,capture the prospect's full attention and build interest in the product.
C)encourage the prospect to buy your product and ask for referrals.
D)gather facts about the prospect's authority to buy your product and configure a solution.
E)gather information on the prospect's needs and find out if you need to bring in others on your selling team.

Question

Quizplus · Accepted Answer

The approach is the first step in the selling process and its major purposes are to build rapport, capture the prospect's full attention, and build interest in the product. This leads to a more effective sales pitch and higher chances of closing the sale. While gathering information and finding out about the prospect's needs are also important, they are not the primary objectives of the approach.

The Major Purposes of the Approach Are To