A strategic/consultative sales presentation should be:
A)canned.
B)highly structured.
C)systematic.
D)customized.
E)off the cuff.

Question

Quizplus · Accepted Answer

A strategic/consultative sales presentation should be customized to fit the specific needs and concerns of the prospect. A canned, highly structured, or systematic presentation may not effectively address the prospect's individual challenges and goals, and could come across as impersonal or disingenuous. An off-the-cuff approach may lack preparation and strategy, and could lead to ineffective communication and missed opportunities.

A Strategic/consultative Sales Presentation Should Be