If adequate time is invested at the beginning of the sales process,during need discovery and demonstration of product benefits,then price becomes of lesser concern to the buyer at the closing stage.

Question

Quizplus · Accepted Answer

By investing time in understanding the buyer's needs and showing them how the product can benefit them, the value of the product becomes apparent and the buyer is willing to pay for it. Therefore, price becomes of lesser concern at the closing stage.

If Adequate Time Is Invested at the Beginning of the Sales