The direct appeal works best if it does not come too early during the sales presentation.

Name: The direct appeal works best if it does not come too early during the sales presentation.
Brand: Quizplus
Rating: 4.9 (62 reviews)

Question

Quizplus · Accepted Answer

The direct appeal should come after the salesperson has built some rapport with the prospect and identified their needs and pain points. This helps the prospect see the value of the product or service being offered before being directly asked to make a purchase decision.

The Direct Appeal Works Best If It Does Not Come