Capturing a larger portion of an existing product market would be considered a(n)____________.
A)retrenchment strategy
B)stability strategy
C)growth strategy
D)diversification strategy

Question

Quizplus · Accepted Answer

Capturing a larger portion of an existing product market is a growth strategy. This involves increasing sales and market share of the current product in the same market. Retrenchment strategy involves cutting costs and reducing the number of products or markets served. Stability strategy involves maintaining the current level of sales and market share. Diversification strategy involves expanding into new product markets.

Capturing a Larger Portion of an Existing Product Market Would