If an organization is focused on holding current market share,the kind of strategy that is being performed may be considered:
A)prospector strategy
B)defender strategy
C)analyzer strategy
D)market share strategy

Question

Quizplus · Accepted Answer

A defender strategy is focused on maintaining current market share by primarily defending existing territory through tactics such as price competition, customer loyalty programs, and defensive marketing.

If an Organization Is Focused on Holding Current Market Share,the