In supply chain management,_____ is a focus to establish,maintain,and enhance associations with customers.

Question

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Relationship orientation focuses on building and maintaining strong relationships with customers in supply chain management. This approach emphasizes long-term partnerships and collaboration rather than short-term sales. It is essential for ensuring customer loyalty, repeat business, and attracting new customers through positive word-of-mouth. Market orientation focuses on understanding customer needs and wants, societal orientation focuses on social responsibility and ethics, and sales orientation focuses on maximizing sales in the short term.

In Supply Chain Management,_____ Is a Focus to Establish,maintain,and Enhance