The balanced scorecard perspective that includes customer satisfaction and retention is the __________ outcome.
A) learning and growth
B) business process
C) customer
D) financial

Question

Quizplus · Accepted Answer

The balanced scorecard perspective that includes customer satisfaction and retention is the customer outcome. This perspective focuses on factors that contribute to customer satisfaction, loyalty, and retention, such as the quality of products or services, customer service, and brand reputation.

The Balanced Scorecard Perspective That Includes Customer Satisfaction and Retention