Firms pursuing a __________ strive to be the lowest cost producer in an industry for a particular level of product quality
A) cost leadership strategy
B) differentiation strategy
C) specialization strategy
D) evaluation strategy

Question

Quizplus · Accepted Answer

The given definition describes the cost leadership strategy, where companies aim to produce goods or services at a lower cost than competitors while maintaining a similar level of quality.

Firms Pursuing a __________ Strive to Be the Lowest Cost