If a company is good at engineering efficient manufacturing processes to keep production costs and customer prices low,it is likely to be pursuing which strategy?
A) cost leadership
B) differentiation
C) specialization
D) growth

Question

Quizplus · Accepted Answer

A company that is engineering efficient manufacturing processes to keep production costs low and customer prices competitive is likely pursuing a cost leadership strategy. This means that the company aims to be the lowest-cost producer in the industry and offers products at a lower price than competitors, while still maintaining profitability.

If a Company Is Good at Engineering Efficient Manufacturing Processes