If a company creates and maintains a culture that encourages employees to bring new ideas into the company,it is most likely to be using what strategy?
A) cost leadership
B) differentiation
C) growth
D) specialization

Question

Quizplus · Accepted Answer

Encouraging employees to bring new ideas into the company is a characteristic of a differentiation strategy. A differentiation strategy focuses on creating unique and innovative products or services that stand out from competitors. By promoting a culture of innovation and creativity, a company is more likely to differentiate itself in the market and gain a competitive advantage. Cost leadership, growth, and specialization strategies do not necessarily prioritize the cultivation of new ideas from employees.

If a Company Creates and Maintains a Culture That Encourages