A value proposition:
A)is the set of benefits and values the company promises to deliver to customers to satisfy their needs
B)is a demand-based model
C)is best used when customers are ill-informed
D)is unrelated to the firm's positioning strategy
E)is derived from the costs of production

Question

Quizplus · Accepted Answer

A value proposition is a statement that explains the unique benefit and value a company provides to satisfy its customers' needs. It is not derived from the cost of production, and it is not a demand-based model. Additionally, a value proposition is most effective when customers are well-informed about their options, as it differentiates the company from its competitors.

A Value Proposition