The decisions,activities and communication strategies that are directed toward trying to create and maintain a firm's intended product concept in the customer's mind are known as:
A)product life cycle
B)product positioning
C)value-added concept
D)potential product
E)marketing

Question

Quizplus · Accepted Answer

Product positioning refers to the decisions and activities that aim to establish a specific image or identity for a product in the minds of consumers. It includes strategies related to branding, advertising, pricing, and distribution that are aimed at creating a unique perception of the product in the market. This is an important aspect of marketing, as it helps firms differentiate their products from competitors and create a loyal customer base. Therefore, option (B) is the correct answer.

The Decisions,activities and Communication Strategies That Are Directed Toward Trying