The generic is the basic,substantive product you are selling.
Correct Answer:
Verified
Q4: Positioning is the set of benefits and
Q14: A value proposition:
A)is the set of benefits
Q16: The decisions,activities and communication strategies that are
Q19: People buy products if they fulfill a
Q20: Product positioning is largely a function of:
A)management
B)the
Q22: When is it NOT appropriate to use
Q23: Researchers at Texas A&M University have discovered
Q24: Which of the following is a factor
Q46: Advertising directed toward a mass market is
Q64: Money that a bank has available for
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