Which of the following is a factor that determines the stage in the life cycle a product is in?
A)the length of time the product sits in the warehouse before shipping
B)the product's benefits and the importance of the needs it fulfills
C)the competitors' compensation structure for salespeople
D)changes in the product's production method
E)the length of time a product has been around

Question

Quizplus · Accepted Answer

The product's benefits and the importance of the needs it fulfills are key determinants in which stage of the life cycle the product is in. Products with high importance and a unique set of benefits will typically have a longer life cycle than those with limited benefits or those that are easily replaceable. The other options (A, C, D, E) do not have a direct impact on determining the stage in the life cycle of a product.

Which of the Following Is a Factor That Determines the Stage