Product positioning is largely a function of:
A)management
B)the way the marketing department wishes the product would function
C)market forces
D)luck and timing
E)the way salespeople,with the marketing department,differentiate the product from others in the market

Question

Quizplus · Accepted Answer

Product positioning is primarily about how the marketing department and salespeople differentiate the product from others in the market, creating a unique image and identity in the minds of consumers.

Product Positioning Is Largely a Function Of