Emmanuelle Djubo is a sales representative for a trade association that exports textiles made with a traditional dyeing process to companies in the fashion and home decorating industries internationally.
-Emmanuelle is at a trade show,and runs into one of the buyers for the largest home decor retailer in Australia.Emmanuelle gives the buyer her elevator pitch,which:
A)establishes a rapport between Emmanuelle and the buyer
B)explains the product to the buyer so that she asks for a price quote
C)gives the buyer enough information to pique her interest and give Emmanuelle her card
D)presents the benefits to the buyer of purchasing the product to retail
E)suggests that the buyer will receive a discount if she purchases from Emmanuelle

Question

Quizplus · Accepted Answer

Emmanuelle's elevator pitch is meant to introduce her company and product, as well as generate interest from the buyer. Giving enough information to pique the buyer's interest and obtain her card is the main goal of the pitch, making option C the best choice. Options A and D may also be important aspects of the pitch, but the main focus should be on generating interest and obtaining contact information. Option B may be too direct and not leave room for further discussion and building a relationship with the buyer. Option E may come across as pushy and could potentially damage the relationship with the buyer.

Emmanuelle Djubo Is a Sales Representative for a Trade Association