Kaygo Tires,Inc.designs and manufactures tires for the trucking industry.Their products include tires for semi cabs as well as trailers of various sizes and weight limits.A sales representative for Kaygo is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-Which Need-Satisfaction Strategy should the sales representative use?
A)reminder
B)persuasion
C)informative
D)adaptive
E)canned

Question

Quizplus · Accepted Answer

Since the sales representative is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers, they should use an informative need-satisfaction strategy. This will involve providing information about the benefits and features of Kaygo Tires' products and how they can meet the specific needs of the customer's business.