Angie Meecham works at the CosMetRx counter at a high-end department store.Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used.Angie always says that she's "in the business of making women feel good about how they look."
-The proof device Angie is most likely to use is:
A)The FDA safety ratings for the ingredients used in the products
B)the makeover itself
C)testimonials by the other CosMetRx sales representatives at the counter
D)survey results of satisfaction of CosMetRx users
E)a tour of the manufacturing facilities

Question

Quizplus · Accepted Answer

The best proof device for Angie would be the makeover itself as it provides immediate visual results to the prospects and reinforces the idea that using CosMetRx products can make them feel good about their appearance. The other options are not as effective in convincing prospects to purchase the products as they do not provide direct evidence of the effectiveness of the products.

Angie Meecham Works at the CosMetRx Counter at a High-End