One of the most common forms of buyer resistance and one of the most common excuses is:

Question

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Resistance to price is one of the most common forms of buyer resistance. Customers may resist purchasing a product if they feel that the price is too high or if they can find a similar product at a lower price elsewhere. Salespeople need to be prepared to handle price resistance by being confident in their product's value and providing justification for the price.

One of the Most Common Forms of Buyer Resistance and One