Alana Pierce is the director of Membership Programs for the Tammerline Zoo.She develops the programs and sells them to zoo visitors.The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted "meaningfully" at least once a month are more likely to renew their memberships.What form of contact would zoo members be most likely to find meaningful each month?
A)an automated phone call thanking them for their membership
B)an email invitation to upcoming special events for members and news about the zoo
C)a refrigerator magnet with a picture of a different zoo animal on it
D)a phone call from someone at the zoo asking if they'd visited the zoo recently
E)a postcard with reminders of the zoo's hours of operation

Question

Quizplus · Accepted Answer

An email invitation to upcoming special events for members and news about the zoo is the most likely to be seen as meaningful to zoo members. It provides relevant and personalized information about the zoo and events, which can help to build a stronger connection between the member and the zoo. Automated phone calls, magnets, phone calls asking about recent visits, and postcards with reminders of hours of operation are all less likely to be seen as meaningful to zoo members.

Alana Pierce Is the Director of Membership Programs for the Tammerline