Alana Pierce is the director of Membership Programs for the Tammerline Zoo.She develops the programs and sells them to zoo visitors.The programs are tiered and include discounts and special perks for members.
-In addition to free events for members only,Alana works with the zookeepers to create paid members-only events,such as marine mammal feeding sessions.This creates which of the following?
A)greater loyalty of members to the zookeepers
B)a revenue stream for the zookeepers
C)a way to make members feel that they are doing something more dangerous than they are
D)bad feelings in members who have already paid the membership fee
E)increased member prestige plus the chance to upsell to members

Question

Quizplus · Accepted Answer

By creating paid members-only events, Alana is increasing member prestige and offering opportunities to upsell to members. This can lead to increased revenue for the zoo and greater satisfaction for members who feel they are getting exclusive access and special perks. It is unlikely to create bad feelings among members who have already paid the membership fee if they are given the option to purchase tickets to these special events. Additionally, the focus is on creating a positive experience for members, not on making them feel like they are participating in dangerous activities. There is no mention of loyalty to the zookeepers specifically, but it is possible that members will feel more loyal to the zoo as a whole as a result of these programs.

Alana Pierce Is the Director of Membership Programs for the Tammerline