The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion relies on superficial or incidental cues, such as a speaker's appearance or charisma, to influence people's attitudes or behaviors. It does not involve a careful evaluation of the soundness or logic of the message itself. In contrast, the central route to persuasion involves a more thoughtful and analytical processing of the message content, focusing on its logical and evidential merits.

The _____ Route to Persuasion Occurs When People Are Influenced