Emil listens to a debate between two political candidates.He notices that one of the candidates has mismatched socks and often stutters when answering questions.Emil decides to vote for the other, more polished candidate.In this instance, Emil has processed the information contained in the debate using the:

Question

Quizplus · Accepted Answer

Emil has used the peripheral route of processing the information in the debate. He has focused on the superficial characteristics of the candidate rather than the content of their arguments or policies. The mismatched socks and stuttering are peripheral cues that have influenced his decision.

Emil Listens to a Debate Between Two Political Candidates