If you were working for a political candidate and wanted voters to form relatively stable, long-lasting positive attitudes toward the candidate, you would want to base your advertising campaign around the:

Question

Quizplus · Accepted Answer

The central route is based on presenting strong arguments and information that would lead to the formation of long-lasting attitudes. It involves cognitive processing and a focus on the content of the message rather than superficial cues. As such, it is more likely to result in stable attitudes that are resistant to change. This would be the best approach for a political candidate looking to form lasting positive attitudes among voters.

If You Were Working for a Political Candidate and Wanted