Companies from small countries have difficulty in succeeding internationally, as their income cannot be supported by a large market at home.

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Companies have, in fact, achieved worldwide dominance in spite of the smaller size and limited market of their home country. It should be noted, however, that an international presence was essential for their success. Example of such successful companies are Philips Electronics, Royal Ahold (a large retailer, and ING, a global player in financial services. They come from the Netherlands, a smaller country in Western Europe.This is found in the "The Importance of International Marketing" section (1-1).

Companies from Small Countries Have Difficulty in Succeeding Internationally, as Their