Firms with an ethnocentric orientation are guided by a domestic market extension concept.

Name: Firms with an ethnocentric orientation are guided by a domestic market extension concept.
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Firms with an ethnocentric orientation are guided by a domestic market extension concept: In general, top management of firms with an ethnocentric orientation consider that domestic strategies, techniques, and personnel are superior to foreign ones.This is found in “Ethnocentric Orientation” section (1-3a).

Firms with an Ethnocentric Orientation Are Guided by a Domestic