The firm is most likely to have an ethnocentric orientation when it engages in ____.
A)Export marketing
B)International marketing
C)Multinational marketing
D)Global marketing

Question

Quizplus · Accepted Answer

International and multinational marketing activities require a substantial focus on international consumers. Global marketing seeks markets where a global consumer segment exists. In export marketing, however, the firm views the international market as an extension of the domestic market.This is found in the "Levels of International Marketing Involvement" section (1-2).

The Firm Is Most Likely to Have an Ethnocentric Orientation