When a company believes that domestic strategies, techniques, and personnel are superior to foreign ones it is using a(n):
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation

Question

Quizplus · Accepted Answer

An ethnocentric firm focuses solely on the domestic market. Thus, an ethnocentric firm believes that domestic strategies, techniques, and personnel are superior to foreign ones.This is found in the "Ethnocentric Orientation" section (1-3a).

When a Company Believes That Domestic Strategies, Techniques, and Personnel