When Ford stopped making the Escort look different in every market and moved to an identical look for all markets, it moved from a polycentric strategy to this kind of strategy.
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation

Question

Quizplus · Accepted Answer

For decades, Ford used a polycentric strategy in meeting the needs of budget-conscious consumers by developing a Ford Escort automobile for the United Kingdom that looked different from the one sold in the United States or Southeast Asia. Currently, the automobile addressing the needs of the budget-conscious consumer, the Ford Focus, looks identical in each market: Ford has adopted a geocentric approach to product development.

When Ford Stopped Making the Escort Look Different in Every