Firms where top management adopts a geocentric orientation perceive the world:
A)to be similar to the home country
B)to have regional segmentation possibilities
C)to lack national and regional distinctions
D)to have heterogeneous preferences

Question

Quizplus · Accepted Answer

Firms with a geocentric orientation target a "universal segment" across regions. The universal segment lacks national and regional distinctions.

Firms Where Top Management Adopts a Geocentric Orientation Perceive the World