At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?
A)Introduction
B)Growth
C)Maturity
D)It is equally likely among the stages.

Question

Quizplus · Accepted Answer

Firms move abroad to take advantage of cost savings associated with lower labor costs. Costs become more important in the mature stage of the life cycle. Competitive pressure is also more likely to encourage international or global marketing in the mature stage.

At Which Stage of the Product Life Cycle Is a Firm