Generation X consumers in the United States and in Southeast Asia:
A)are loyal to the same soft-drink brands
B)are very different even though they are in the same age demographic
C)wear the same brands of clothing but have different musical preferences
D)are targeted by firms with an ethnocentric orientation

Question

Quizplus · Accepted Answer

Generation X consumers are an example of a uniform consumer segment. Thus, they "are loyal to the same soft drink brands, wear the same brands of clothing, listen to the same music, have the same idols, see the same television shows and watch MTV for entertainment."

Generation X Consumers in the United States and in Southeast