Colgate's development of Axion paste for washing dishes for its Latin American market and its later deployment in some European countries is an example of:
A)standardization advantages
B)economies of scale
C)experience transfers
D)self reference criterion

Question

Quizplus · Accepted Answer

Colgate developed Axion after noting that women washed dishes by hand, dunking their hands in a small tub with a few slivers of soap. The same product was then offered to consumers in Central and Eastern Europe after noting that they washed dishes using a similar method. Although some economies of scale and standardization can be taken advantage of, a True standardization strategy (resulting in large economies of scale) would not have altered the already existing detergents for the Latin American market.

Colgate's Development of Axion Paste for Washing Dishes for Its