Companies view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach.
A)ethnocentric orientation
B)polycentric orientation
C)regiocentric orientation
D)geocentric orientation

Question

Quizplus · Accepted Answer

Companies adopting a regiocentric orientation view world regions as distinct markets that share economic, political, and/or cultural traits such that they would be viable candidates for a regionwide marketing approach. A regiocentric orientation is now possible due to the success of regional economic and political integration that allows for implementing a uniform marketing strategy in the entire region.

Companies View World Regions as Distinct Markets That Share Economic