Firms with a geocentric orientation:
A)pursue a differentiation strategy
B)position themselves as a low-cost manufacturer
C)frequently need to engage in "guerilla" marketing
D)none of the above

Question

Quizplus · Accepted Answer

Firms using a regiocentric orientation are likely to pursue a differentiation strategy. Firms with a geocentric orientation deploy a standard product across regions. A standard product allows for economies of scale and economies of scale lead to low-cost manufacturing.

Firms with a Geocentric Orientation