When a company wants to use coupons and promotions in a foreign country, the first thing it must do is research what types of advertising people will best respond to, rather than to check on the legality of premiums and coupons in these target markets.

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First, in terms of studies of premiums, coupons, and deals, it is important to identify the practices in each country where the specific promotion will run. When an agency has developed an idea to run in a number of countries, it first needs to check on the legality of premiums and coupons across those markets.

When a Company Wants to Use Coupons and Promotions in a Foreign