The Scandinavian counties have a rapidly aging population and present different challenges to international firms than countries with half of their population under the age of twenty, like Brazil.

Question

Quizplus · Accepted Answer

Countries that have a rapidly aging population (the Scandinavian countries for example) present different challenges and opportunities to international firms than countries with half of their population under the age of twenty (such as Brazil and most countries in Sub-Saharan Africa). This is due to different segmentation strategies. Products that work well in one country may not work well in the other type of country or may need to be positioned quite differently.

The Scandinavian Counties Have a Rapidly Aging Population and Present