While multinationals such as Coca-Cola and Kodak actively target middle class consumers in the industrialized countries with their global brands, in China, they target their global brands primarily to the very large lower class.

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While multinationals such as Coca-Cola and Kodak actively target middle class consumers in the industrialized countries with their global brands, in China, they target their global brands primarily to yuppies. For the remaining 85% of the population, they have developed or acquired local brands in addition to their premium global brands.

While Multinationals Such as Coca-Cola and Kodak Actively Target Middle