Which requirement does not apply to both country and consumer segmentation?

Name: Which requirement does not apply to both country and consumer segmentation?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The requirements for international segmentation, which apply equally to country and consumer segmentation are: measurability, substantiality, stability over time, accessibility, actionability, and differential response. Thus, all of the above apply to both country and consumer segmentation.

Which Requirement Does Not Apply to Both Country and Consumer